MICROTARGETS.

Yesterday we had a talk from Sunshine Hillygus about political microtargeting via direct mail, and its relationship to cross-party vote-chasing. It seemed kind of out of place, since the general references she made to the Internet in the introduction weren't followed up with anything in the specific talk -- "information technology" was in the title, but the technology in question was data-mining and market analysis. Also, it seemed like there was a lot to be said about intra-party vote-shoring-up that she didn't cover, for whatever reason.

This morning I'm introducing Dan Gillmor, whom I'm sad to say is the only OII speaker that I'd heard of before the schedule and syllabus went out. Gillmor is something of a citizen-journalism/net-media evangelist and preach-practicer, so I'm eager to hear what he has to say about the state of the American press and its relationship to the rise of its new competitors.

Posted by Aaron S. Veenstra ::: 2007:07:18:07:52